Crédit Agricole S.A.
2021
Jedha
Communication
The existing
Crédit Agricole S.A.’s 2020-2021 Integrated Report (5th edition) is a 50-page annual document on the Group’s financial performance.
Synthetic, forward-looking and strategic, it is aimed at all stakeholders: investors, employees, clients, etc.
Historically, it takes the form of a PDF document made available on the Group’s institutional website.
Statement of requirements
For the 2020-2021 Report, the Crédit Agricole Group’s Financial Communication would like to communicate in a new way around this topic.
A high-profile Internet project is being devised; a dynamic and lively presentation, to give a new face to the presentation of important financial information.
Solution implemented
Creation of a site dedicated to the presentation of this annual integrated report. Aimed at the general public, it is animated to make it more lively and impactful. The choice is made to present a partial version of the content on this web format, highlighting the most important content.
The project is a version of the print version (which has also been translated into the e-accessible digital format). This first animated digital version was uploaded on April 15, 2021.
The + of the Digiteam
How long did it take to complete the site?
The project was completed in three months.
What were the first returns?
A business line satisfied with the project, particularly with the first feedback on statistical KPIs… and which is already planning for the next edition!
