Crédit Agricole Assurances
2022
Wave
Communication
Client entity
Crédit Agricole Assurances combines a specialized approach to the insurance business lines (personal insurance, property & casualty insurance, and borrowers), an integrated bancassurance model, two major retail banking networks in France (the Crédit Agricole Regional Banks and LCL) and several partner banks abroad.
Statement of requirements
Lack of a knowledge base to capitalize and pool all the Crédit Agricole Assurances Group’s knowledge between the various marketing and sales communities of the Group’s foreign subsidiaries.
Implemented solution
The International BU processes a large amount of information and documentation related to the fields of Marketing and Distribution. This database is static and only accessible by the International BU team. The Wave solution aims to relaunch a shared knowledge base, and in particular to strengthen support for marketing and sales teams abroad.
The Digiteam little extra
What were the objectives of this project?
Pooling a global view of knowledge based on the structuring of qualitative elements (such as Good Practices) in a common area. Then, use all the company’s knowledge to differentiate and gain a competitive advantage. There is also an improved flow of information. And lastly, ensuring the ownership and participation of subsidiaries.
Which entities and services are involved internationally?
Marketing and sales departments of CAA subsidiaries abroad such as CA Vita, Ca Assicurazioni, Calie, CA TU Poland, CA Życie, CA Life Japan, GNB Seguros, Abanca Seguros Generales y Reaseguros S.A.
