Credit Agricole Group
2019
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Communication
Client entity
The Crédit Agricole Group’s activities in Germany cover: corporate and investment banking, asset management, asset servicing, factoring, consumer credit, car lending and leasing, as well as creditor insurance.
Cooperation between these different regional entities has been strengthened and joint structuring efforts are beneficial for clients.
Statement of requirements
Creation of a website for Crédit Agricole Germany, on a specific URL (www.credit-agricole.de).
This site will be a communication support for the German communication team. It will make it possible to publicize and share the common vision of the Crédit Agricole Group in Germany.
Implemented solution
Site creation, for desktops and mobiles, available in German (main) and English.
The project takes over the framework, identity and philosophy of the site (www.credit-agricole.com), but in a lighter version in terms of content. We can see: a similar content organization (particularly in tag management), a close content tree, a graphic model and similar ergonomics.
The Digiteam little extra
What was the main constraint of this project ?
The project needed to be implemented quickly, so that the communication team in Germany could rely on this support as soon as possible.
What were the expected benefits?
For front-office users:
- A simple and intuitive interface, within a framework of Group graphic consistency, offering them information adapted to their context
- Enhanced Crédit Agricole Group brand image
For back-office users:
- A simple and ergonomic back-office
- A smooth contribution thanks to a fast interface
- Easy and comprehensive access to all the tool’s functionalities according to their profile
