Crédit Agricole CIB
2021
Massmail
Webmarketing
Client entity
The Digiteam is a 100% integrated branch of Crédit Agricole. Positioned at the heart of the digital transformation, it meets your expectations in compliance with Crédit Agricole Group security standards. Digital expert entity (Internet / Intranet / CMS / Mobile applications / Electronic signature / Secure sharing of information… The Digiteam offers you the offer(s) adapted to your needs.
Statement of requirements
Inform and retain existing customers who have subscribed to the Appy Store Management offer. The mobile team wants to share topical topics to showcase their expertise and maintain a relationship of trust with their audience.
Implemented solution
Create an engaging newsletter that needs to be expected, opened and read. To achieve this, Digiteam uses the Massmail offer, which allows the creation, customization and sending of mass newsletters.
The Profiler feature allows you to distinguish yourself by customizing the content of the messages according to the criteria or themes chosen. In addition, an integrated statistics module makes it possible to obtain key performance indicators (opening rate, click rate, unsubscribe, etc.).
The Digiteam little extra
Does the newsletter adapt to the mobile format?
The Digiteam uses the graphic editor (Builder) which works largely on Drag & Drop, thus allowing the design of responsive emailings.
What are the advantages of the Massmail offer?
Our team visualizes statistical reports on shipments, benefits from training on how to use the tool and has access to the Massmail user club. For more information, please visit the information site (in French).
