Crédit Agricole S.A.
2023
Jedha
Communication
Client entity
Reporting to Crédit Agricole SA, the Group Communications Department is the entity that sets the company’s strategic orientations in terms of image, visibility and message.
Statement of requirements
Public opinion, and in particular the younger generations, is increasingly involved in the debates on climate and its protection. The banks’ position on this issue is often criticized. In this context, Group employees do not necessarily have the right tools to publicize the real action of the Crédit Agricole Group, and may find themselves in difficulty.
The Communication Department therefore wanted to create a website for employees, to give them the means to exchange serenely on this sometimes sensitive subject.
Implemented solution
Built primarily on an external tool, Digiteam took care of the technical overhaul of the site as part of its Jedha service offer. The main objective was to make the site more easily exploitable by the contributing business, rather than regularly going through a third-party publisher.
We offer a pleasant and original approach to the reading of the site with a system of “slide” distributed in 2 columns for each page. The site also has an English version.
Le + Digiteam
How is the content distributed on the site?
A total of eight assertions are proposed and the answers are constructed in two parts: on the one hand, elements allowing to understand the origin of the accusations; on the other hand, in response, simple and factual data.
What are the advantages of the Jedha offer, which allowed the redesign of this project?
In a few words: speed, simplicity, and controlled budget! You can find more information on the page dedicated to the offer, or directly on the website of the offer.
